brand coaching
Storyteller
You’re in the thick of running a business - juggling operations, hiring, and growth aspirations - but have yet to develop your brand leaving you confused about how to market effectively.
Together, we’ll craft your brand identity so what you put into the world is clear, consistent and resonates with your customers.
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Initial Discovery Call to understand key issues, objectives and vision of success.
Depending on the state of brand assets, 4-6 sessions, with in-between assignments.
We go through various exercises to help hone - your positioning, promise, personality, target customer and desired product experience (as needed).
Note: This is not tactical social media posting. We don’t talk about instagram or Tik Tok strategy.
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Solo-preneurs and small business owners managing operations and brand/marketing duties.
Communications officers/leaders in small organizations (for profit, not for profit) who need support working through key strategic ideas.
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Clarity around your brand - its uniqueness, ideal customers- and how to talk about it.
Clear and strategic brand assets (per need) to share internally, and to use as a filter for business outreach including partnerships.
Low risk, no judgment zone for brainstorming and role playing.
Confidentiality and safety.
real impact
“Aliza is an exceptional coach, and I'm in awe of how much she helped me accomplish by breaking down my goals into achievable bites with warmth and a level of insight that helped clear the usual obstacles from my path.
Aliza gave me the tools to not only help me refine and articulate my mission by connecting it to my values and my skills, but she also helped me implement a sustainable, scaleable plan that takes into account my bandwidth and how it fits into my overall growth and ambitions. “
— Jordanna, Writer & Producer
Harnessing friction.
I listen with empathy, kindness and a constructive filter. I’m trained to zoom into the details, and out for the whole picture.
Pay Attention to Your Attention.
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ready to work together?
The only requirements: Your openness, presence and willingness to engage.